About

My name is Matt and although by day I’m a guy working for a high-tech PR firm in Boston,  by night I’m a rabid sports fan who can’t get enough of the world’s fastest growing sport: MMA.

Although I fully admit to not having the skills to step into the cage myself, few can go five rounds with me in analyzing the sport from the slick submission of the night to the even slicker choice of messaging from a post-fight interview.

In addition to exploring where the Worlds of MMA and Marketing collide, you’ll also notice a few trends:

  • MMA is a sport, not human cock fighting. Let’s end this myth.
  • The MMA world is taking advantage of traditional and social media marketing opportunities better than anyone.  And, last but not least:
  • There is more to Boston MMA than just Kenny Florian.

Want to get in touch with me?  Send me a tweet @trochman

Disclaimer: I do not work for any MMA organization nor do I represent any martial arts schools. The thoughts and opinions expressed in this blog are my own in no way reflect the thoughts and opinions of my employer.

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