UFC Unveils the UFC Fight Pass

Posted: December 29, 2013 in Marketing, PR, Social Media, Strikeforce, UFC

The marketing landscape continues to evolve. The companies that continue to grow and take down the competition are the ones that are marking territory in brand journalism and content marketing.  The UFC has long been a proponent of creating its own news through its print magazine and its online news from UFC.com.  This week while promoting its end of year blowout card it also launched its new content platform “Fight Pass.”

Following the steps of the WWE who launched a digital catalog of old matches and content from its acquisitions, so too has the UFC. Now fans can enjoy the greatest matches from UFC, Pride, Affliction and Strikeforce.

I have long touted the success of the UFC is due to its incredible relationship with its fan base.  The UFC, its executive team and its fighters go out of their way to make the fan experience like no other.  UFC Fight Pass is no different. The UFC has opened up the first two months of the service as a free trial to fans to check out its capabilities.  Details on the channel and the cutoff date can be found below in the official press release:

THE ULTIMATE FIGHTING CHAMPIONSHIP® LAUNCHES UFC FIGHT PASS™
NEW DIGITAL SUBSCRIPTION SERVICE OFFERS
 
EXCLUSIVE LIVE EVENTS, THOUSANDS OF FIGHTS ON-DEMAND AND ORIGINAL CONTENT

The Ultimate Fighting Championship® organization announces the launch of UFC Fight Pass™, the new digital subscription service which is a must-have for mixed martial arts fans.

Unveiled today with a two-month free trial, UFC Fight Pass delivers a minimum of 10 exclusive live events per year, exclusive live prelims, newly created and exclusive content in addition to unprecedented on-demand access to parent company Zuffa’s vast mixed martial arts video library.

UFC president Dana White said: “We’re very excited to announce this unique subscription service for our great fans. As the demand for live UFC events around the world continues to increase, we’ve responded by planning more big shows in international markets in local primetime. In 2014, there are going to be more international events than ever before – but we wanted to make sure that fans around the world could see these fights too.

“The UFC has always been ahead of the game when it comes to new media and new technology. We are putting together some sick cards in international markets and with UFC Fight Pass fans never have to miss a single UFC event, no matter where in the world the fights are taking place.”

Three international UFC Fight Night events have already been confirmed for UFC Fight Pass: UFC Fight Night: SAFFIEDINE vs. LIM on January 4, UFC London 2014: GUSTAFSSON vs. MANUWA on March 8 and a third international fight card in March. All cards feature top-10 ranked fighters competing in highly significant bouts.

UFC Fight Pass will also be the exclusive place to watch live Fight Pass Prelims™, the opening contests on major UFC Pay-Per-Views and televised cards.

In addition to more than nine exclusively live fights per month, UFC Fight Pass will also offer unparalleled on-demand access to the biggest MMA fight library in the world.

White said: “Zuffa has the biggest fight library on the planet, and with a UFC Fight Pass subscription, fans will get access to thousands of fights from the entire history of the sport. This is what fans have always wanted – we are giving them the keys to the candy store. Subscribers will be able to watch, on demand, the greatest fights and greatest fighters in the entire history of this sport. And I mean everything, fromRoyce GracieMatt HughesChuck Liddell and Anderson Silva, to Frank ShamrockWanderlei Silva,Kazushi Sakuraba and Fedor Emelianenko.”

Subscribers will be able to access hundreds of hours of content from the archive which includes two decades of UFC fights and the video libraries of other MMA organizations including PRIDE FC, PRIDE Bushido, Strikeforce, EliteXC, the World Fighting Alliance, Affliction Entertainment and World Extreme Cagefighting. See attached FAQ sheet for further details.

Additionally, there will be newly-created content for the service including regular behind-the-scenes reports, fighter diaries, UFC Upfront, UFC By the Numbers, UFC Fight Camp Insider and training tips. Plus, there will be exclusive content including the hotly-anticipated upcoming The Ultimate Fighter: Brasil season featuring bitter rivals Wanderlei Silva and Chael Sonnen and future international editions of The Ultimate Fighter will be available exclusively on the UFC Fight Pass service.

“If you are a fight fan, UFC Fight Pass is for you,” White added.

UFC Fight Pass will initially launch in the United States, Canada, New Zealand and Australia, with a $9.99 price point per month in all four markets. Content will vary according to local television blackout rules.

A free two month trial starts now through February 28, 2014 providing access to live fights including the UFC’s first ever event in Singapore, UFC Fight Night: SAFFIEDINE vs. LIM, and UFC Fight Pass Prelims.

Visit UFC.TV/FightPass to start your subscription today. Read the UFC Fight Pass FAQ here.

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