Finally the New Carano is here (For Now)

Posted: August 12, 2013 in Marketing, PR, Social Media, Strikeforce, UFC

What is the one question I ask on a semi regular basis? (Ok, beyond the question of when MMA will be completely mainstream…)  The answer: when will we see the next Gina Carano?

Despite my earlier misgivings, the answer is quite clear: she is here, she is the current UFC champion, and her name is “Rowdy” Ronda Rousey.  She has headlined UFC PPVs successfully, will co-headline the end of year PPV spectacular  (alongside Weidman-Silva II), has an upcoming spot as the captain of The Ultimate Fighter and is dominating magazine covers left and right.

She took the reigns as the “face of the sport” and has done well upholding herself as a champion and an ambassador for MMA and the UFC in particular. The problem? The world has taken notice.  Rousey has recently signed on for two films next year, The Expendables 3 and Fast & Furious 7.

This is not bad news for Rousey, this is an incredible boost to her own personal brand and an exit to the fight game when she is ready.  The problem for the UFC is that if others like Miesha Tate do not rise to the occasion the way Rousey did there is nothing to fall back on. This is the exact spot Strikeforce and women’s MMA was in back when then juggernaut Gina Carano stepped away from the cage and stepped up to the cameras.

Is Rousey’s heart in Vegas or Hollywood? We’ll see – but frankly, I’ll watch no matter where she winds up.  She has proven to be a class act and the real deal in terms of skill sets.


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