UFC 137 Blog: Inside the mind of a fighter

Posted: October 25, 2011 in Marketing, PR, UFC

No words can do this video justice.  For those that read this blog you know I often write about the heart and skill of fighters and the “fight”  to prove to the general athletics world that this is a sport in the truest sense of the word.  For those that have ever wondered what it is like to be a fighter after a tough loss – watch this video.  This shows why you have to be as mentally tough as you are physically fit to participate in MMA.

Kudos to the fighters for allowing this side to be filmed, and bravo to the UFC marketing machine for getting it to the public.

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