UFC on Fox

Posted: October 19, 2011 in Marketing, PR, UFC

We’ve heard Fox baseball and football announcers slowly drop UFC plugs into their updates over the last few weeks/months, but now it is official: the first Fox commercial for the UFC relationship.

Luckily it has all the class of a usual UFC promo and isn’t some form of Joe Buck product.

The only concern is that since Brock Lesnar took the crown from Randy Couture the moniker of “Baddest man on the planet” seens to go the heavyweight champion.  Not sure I agree with such weigh class discrimination. I’d certainly say middleweight champion Anderson Silva is likely much more of a threat than current HW champion Valesquez.  Now if Valesquez demolishes his opponent Junior Dos Santos I may have to rethink who I lay this crown upon..

What do you think of this ad? If you were a casual fan would it make you tune in?

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