A Tale of Two Trailers

Posted: July 26, 2011 in Marketing, PR, Strikeforce, UFC

Sorry for the delay folks.  I fell a week behind on the blog.

This week I saw two different MMA trailers.  One for a new motion  pictures staring an MMA athlete and another for an upcoming event. It is truly amazing how the right marketing can make you want to see something, or completely ignore it.

Here are the two trailers in question:

Haywire is the long-awaited movie that Gina Carano put her MMA career on hold for.  I’ll be honest, I was expecting it to be another American Gladiators choice in her career.  However, based on this trailer I really want to see this movie.  I was surprised by the amount of star power lined up for a movie that is headlined by an athlete and not a trained actress.  Here is the overview from the movie site:

“This dynamic action-thriller directed by Oscar® winner Steven Soderbergh (Traffic) boasts a talented cast that includes Channing Tatum (GI Joe: Rise of the Cobra), Ewan McGregor (The Ghost Writer), Michael Fassbender (X-Men: First Class), Antonio Banderas (The Legend of Zoro), Bill Paxton (“Big Love”), Michael Douglas (Wall Street: Money Never Sleeps), Michael Angarano (Almost Famous); and introduces mixed martial arts (MMA) superstar Gina Carano as Mallory Kane, in a demanding lead role that has her performing her own high-adrenaline stunts. 

Mallory Kane is a highly trained operative who works for a government security contractor in the dirtiest, most dangerous corners of the world. After successfully freeing a Chinese journalist held hostage, she is double crossed and left for dead by someone close to her in her own agency. Suddenly the target of skilled assassins who know her every move, Mallory must find the truth in order to stay alive. 

Using her black-ops military training, she devises an ingenious—and dangerous—trap. But when things go haywire, Mallory realizes she’ll be killed in the blink of an eye unless she finds a way to turn the tables on her ruthless adversary.”

Hendo v Fedor is the not-so-long awaited fight fans may or may not be clamoring for.  If you read this blog you know I’m not one for “superfights.”  I just want to see quality fights between athletes at the same stage in their career and at the same level of competitiveness.  I was hoping this trailer would sway me to give this fight another chance.  Instead, it reminded me exactly why I did not want to watch this fight.  If you watch, the message is not so subtle: This fight would have been great 10 years ago….

Two trailers, two different actions.  This is the power of good marketing vs bad marketing.  I’ll be honest, I’m disappointed in the Hendo/Fedor trailer because as of late the Zuffa machine has put together some pieces that have put me in PPV buying position based on how they promote.  This will not be one of those times.

Which of these two events are you more likely to watch?

  1. […] Although there are a number of reasons I could list as to why this doesn’t surprise me I’ll keep this post respectful. If anyone may feel vindicated by this news and feel it is time to shake the cage cobwebs off it is Gina Carano.  A return now would be a marketing bomb with Haywire hitting theaters soon… […]

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