UFC Expands Relationship with THQ, Inc

Posted: April 7, 2011 in Marketing, PR, Social Media, UFC

Have you ever wanted to train with the MMA elite, but either didn’t want to get hit in the face…or leave the house for that matter? Well, you may now have some options.

Just one day after announcing its expanded relationship with Bud Light the MMA organization issued another press release today with a similar piece of news.  As you may already know Zuffa/UFC currently work with THQ, Inc to create its popular “Undisputed” video game series.

Now, THQ and Zuffa, LLC have announced the UFC Personal Trainer: The Ultimate Fitness System.  Designed by the National Academy of Sports Medicine® (NASM®) with support from leading mixed martial arts (MMA) training experts Mark DellaGrotte, Greg Jackson and Javier Mendez, who have worked with renowned UFC fighters such as current UFC Light Heavyweight Champion Jon Jones, current UFC Heavyweight Champion Cain Velasquez and former UFC Heavyweight Champion Frank Mir, the fitness routines and full programs included in UFC Personal Trainer will deliver a challenging and motivating UFC fitness experience that includes the best and most effective exercises utilized by today’s renowned UFC fighters. UFC Personal Trainer is currently in development on Kinect for Xbox 360®, with content exclusive to Kinect for Xbox 360, voice command navigation and a full-body tracking system, to bring forth an innovative and intense workout complete with immediate feedback on form and technique. In addition, UFC Personal Trainer is in development for PlayStation®Move for PS3 and Nintendo’s Wii system, with a scheduled release date of June 2011 for all three platforms.

About the Game:

Designed by NASM with support from leading mixed martial arts (MMA) training experts Mark DellaGrotte, Greg Jackson and Javier Mendez, the fitness routines and full programs included in UFC Personal Trainerwill deliver a challenging and motivating UFC fitness experience that includes the best and most effective exercises utilized by today’s renowned UFC fighters. DellaGrotte, Jackson and Mendez currently operate three of the most prominent MMA training facilities in the world and have significantly contributed to the success of many elite UFC fighters.

Users will learn over 70 MMA and NASM-approved exercises, including moves from disciplines such as wrestling, kickboxing and Muay Thai, that are designed to improve strength, endurance and conditioning through use in a variety of routines. All 51 routines, along with nine exclusive bonus routines on Kinect for Xbox 360, will be specialized to target specific muscle groups, as well as factor individual skill levels and fitness goals. In addition, users may focus on specific fitness objectives by building personalized routines with up to 12 different exercises. Each of the custom routines can be modified to increase or decrease intensity of the product’s pre-set pace, enabling users to fully maximize their training experiences based on individual preferences. Across the training experience, users will punch and kick virtual authentic MMA training gear, with Kinect for Xbox 360 users having access to exclusive branded equipment.

In Ultimate Training Mode, users will hit the mitts against a variety of popular UFC personalities, including Kinect for Xbox 360 exclusive fighters Dan Hardy, Frank Mir, Diego Sanchez and Kenny Florian, in a variety of challenging rhythm and timing-based agility drills that utilize punching and kicking sequences. They will unlock a variety of different drills to earn rewards, each with increasing difficulty, as well as have the ability to compete against friends and issue challenges in a multiplayer environment.

UFC Personal Trainer will provide additional guidance and encouragement throughout the fitness journey by enabling users to select a goal and work with DellaGrotte, Jackson or Mendez for personalized instruction. They will learn MMA-inspired exercises, as well as authentic training techniques and healthy lifestyle choices through a comprehensive fitness experience. In addition, users looking for a dedicated program system focused on losing weight, building strength or improving performance may take advantage of either a 30 or 60-day program that best fits their needs. UFC Personal Trainer also includes an interactive journal that will enable users to view a comprehensive calendar of their specific routines and time management while tracking progress and receiving recommendations to help meet their desired results.

What do you think video game players? Would you give this a whirl?  More importantly, folks currently training – how do you think this will stack up to the real thing?

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Comments
  1. […] more from the original source: UFC Expands Relationship with THQ, Inc « Mixed Marketing Arts Posted in Uncategorized | Tags: champion, jackson, javier-mendez, light, minutes-ago, […]

  2. […] Rachelle Leah has gone from the UFC’s first notable ring girl to TV host, Web  personality, playboy model and is even featured in the upcoming UFC Trainer game. […]

  3. […] addition to this news, the UFC continues its relationship with THQ and has issued a sweepstakes surrounding its Facebook based version of “Undisputed.”  The […]

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