Before UFC on Vs, a UFC 128 Preview

Posted: March 2, 2011 in Marketing, PR, Social Media, UFC

With about three weeks until UFC 128, the preview promos have started to trickle out.  The main event of “Shogun” Rua and “Bones” Jones will be one of the most exciting LHW main events in a long time.

The promo is short and sweet but delivers a strong overview of why these two are set to square off.  I’ll be honest, the smirk that Rua delivers when the word “Champion” is uttered sent a chill down my spine.  I’ll provide a full breakdown closer to the fight, but what I’m interested in seeing play out is:

  • Will Rua stack up to the pressure put upon him to be the next dominant champion?
  • Will Jones deliver on an opportunity Rua was never given at this age?

Needless to say, no matter the outcome – the fans will win big just being able to watch.

  1. I am really excited to see this fight and in all honesty it’s a huge win-win scenario for Bones. Even if he loses, he stepped up in short time and filled a much needed void in a fight against a true upper echelon champion in Shogun. If he win – well, he wins.

    I think that Bones is the future of the LHW division and it’s just a question of when the future comes into fruition.

    I am however, a big Shogun fan and I would like to know what your thoughts are on Shogun’s chances.

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