USA Today Expands MMA Coverage

Posted: January 31, 2011 in Bellator, Local MMA, Marketing, PR, Strikeforce, UFC

Interesting update to the online edition of USA Today this weekend.  The national paper has increased its MMA coverage and created a new Webpage dedicated to the sport instead of just its “Fighting Stances” blog.  For those that have been paying attention, this shouldn’t be too big of a surprise as the newspaper has been taking up advertising space in the Octagon during UFC  PPV events.

Much of the content for this expanded site will not be from USA Today staff but instead will come from 11 content providers.  In the world of shrinking staff and content sharing, this is to be expected.  This is HUGE in terms of mainstream press and MMA.  Similar to what ESPN is doing with Sherdog.com this is ensuring that MMA is being given a seat at the national sports table.

The full press release can be found below, and the site can be vieweed here: http://www.mma.usatoday.com.

For those that may not regularly read USA Today, will this make you check out the online edition of the paper?

USA TODAY Enhances Mixed Martial Arts Coverage

-Site adds content from 11 MMA partners-

MCLEAN, Va., Jan. 26, 2011 /PRNewswire/ — USA TODAY has enhanced its online mixed martial arts coverage. Visitors will find an updated design, enhanced MMA rankings, and more video content along with integrated content from 11 new content partners at http://www.mma.usatoday.com.

The new content partners consist of some of the most unique voices in the world of online MMA coverage. The partners for the launch include:  http://www.5thRound.com, http://www.lowkick.com, http://www.MMAConvert.com, http://www.MMADiehards.com, http://www.MMAFrenzy.com, http://www.MMAJunkie.com, http://www.MMARising.com, http://www.MMATorch.com, http://www.MMAValor.com, http://www.ProMMANow.com, and http://www.TheFightNerd.com.

“The popularity of mixed martial arts in the U.S. has grown tremendously over the last several years. Offering additional MMA coverage fits with our goal of growing our sports coverage to match consumer interests,” said Monte Lorell, sports editor for USA TODAY.

USA TODAY was the first major media outlet to offer regular MMA coverage. The online community was originally launched in 2009. USA TODAY’s MMA coverage is led by Sergio Non, a seasoned journalist and an MMA expert.

The USA TODAY MMA page, along with the content partners, provides advertisers with a prime opportunity to reach a growing and valuable young active male demographic. The scale and depth of coverage combined with the largest aggregated MMA audience online gives advertisers a unique opportunity to connect with the MMA fan base.

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