Welcome Back to Press Release Corner

Posted: January 27, 2011 in Bellator, Marketing, PR, UFC

Did you hear about that?

Here we are with another exciting edition of the Press Release Corner. If you read this blog enough, you know I look at press releases, but luckily for us the MMA community typically releases news worth reading .   As a PR guy, I know it can be tough to get some of these things noticed when everyone is shouting their own news, so here are some release updates from around the industry:

  • Season 4 Featherweight Tournament Official, Confirms NCAA Wrestling Champion Eric Larkin as First Participant
    CHICAGO, Ill. ( January 24, 2011) -Bellator Fighting Championships officially announced today that it will hold a Featherweight Tournament in the promotion’s highly anticipated fourth season airing LIVE on MTV2. Eight world class 145 lb. fighters will face off for a chance at claiming the Season 4 Featherweight Tournament Championship, a check for $100,000, and more importantly, a shot at the title against current Bellator World Featherweight Champion, World’s #2 ranked Featherweight and self proclaimed “Baddest Man on the Planet,” Joe Warren. For more click here.
    Tokyo, Japan – The world’s leading mixed martial arts organization, the Ultimate Fighting Championship®, has announced two agreements that will further UFC’s development in Japan. The announcement was made in a joint press conference held Monday at Yoshihiro Akiyama’s Cloud Dojo by senior executives from the UFC®, TV Bank and NTT Plala.  The digital media distribution deals will enable significantly wider access to a range of UFC content to Japanese MMA fans.  For more click here.
  • UFC® GYM™ in Concord, Calif. Celebrates Successful First Year on Saturday, Jan. 29, 2011
    Lafayette, California (USA) – In celebration of its first anniversary, UFC® GYM™ in Concord is putting together a can’t-miss event on Jan. 29 beginning at 9am, continuing throughout the day. This is an exciting event for all members, fitness enthusiasts and UFC fans in Northern California. The flagship facility, which is located on 1975 Diamond Boulevard, will welcome UFC heavyweight champion Cain Velasquez and welterweight star Josh Koscheck to partake in the festivities. The full-day event will feature special demonstrations and autograph sessions with UFC fighters, as well as giveaways including tickets to UFC 126, UFC Gym prize packages and more. All members of the community are invited to attend.  For more click here.

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