Review: UFC Wired Now on Hulu

Posted: December 16, 2010 in Marketing, PR, Social Media, UFC

Not too long ago, we checked out Ecko MMA and Fighters Only Magazine’s Youtube Channels.  Well, don’t think those aliens at Hulu are off my radar.  Late last week, the UFC officially announced its program “Wired” was now available via the online outlet.  Let’s check it out, shall we?

The Criteria for review:

Design: Can’t really complain here.  Hulu doesn’t allow for much in terms of individualism.  There is a standard template, so all I can say is that it was nice to see the UFC on Hulu.

Social Integration:
Hulu has come a long way since the last time I really looked into the integration of the platform. Now, you can share content pretty much anyway you want – yes, even for you guys still on Myspace…(or is it My__ now?)


Interaction: The channel is new, yet there are already a few fan chains going in the discussion sections.  There is no official UFC presence in the stream yet, but I’ll keep an eye to the channel to see if that changes.  For now, we got nothin’.

What I liked best:
In addition to having full episode packed with top fights, I love the updated social integration.  The fact that fans can now embed their favorite episodes and share them pretty much wherever they want is HUGE.  It is great in terms of promotion for both Hulu and the UFC.  (Also, I love that Wired is hosted by Joe Rogan, and not Mike Goldberg who hosts Unleashed.  Not a dig on Goldie, I just love hearing from Mr. Rogan.)

What I liked least: Surprisingly, you can only watch full episodes of Wired, not just clips.  Typically these channels break up segments into smaller chunks.  I was surprised to see that you couldn’t just watch A fight you had to watch the ENTIRE episode.  (Oh well, there are worse things in life right?)

Overall rating: 4/5

To view the full channel please visit: http://www.hulu.com/ufc-wired

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