Bellator Signs 3 Year Deal with MTV2

Posted: December 15, 2010 in Bellator, Marketing, PR

Ladies and Gentleman, please welcome the Bellator Fighting Championships to the adult MMA world.  After only finding their programs on random channels at random times throughout the week, Bellator has joined the UFC & STRIKEFORCE in aligning itself with a cable network.

Yesterday, Bellator announced a 3-year deal with MTV2 to showcase live events.    If anyone is confused by the network choice, please remember MTV is not new to MMA.  They are already the network that (thankfully) brought us Jason “Mayhem” Miller’s show “Bully Beatdown.”  Based on how MTV2 promotes itself, I’d say this is Bellator’s way of trying to mimic the UFC’s partnership with SPIKE TV and generate some fanfare in the young male demographic.

Will this move of joining actual fights with those that fight the beat help Bellator grow?  Only time will tell.  Below is the official release for your digestion.

MTV2 AND BELLATOR AGREE TO 3-YEAR PARTNERSHIP
Updated: December 14, 2010 – 2:31 p.m. (ET)
by Bellator.com

Rising Mixed Martial Arts Organization Features Top Stars In Exciting Tournament Format

MTV2 To Debut Live Matches in March 2011

New York, NY, December 14, 2010 – Bellator Fighting Championships, a growing force in the world of mixed martial arts, has a new television home, MTV2.  It was announced today jointly by Bellator Chairman and CEO Bjorn Rebney and Eric Conte, SVP, Programming and Production, MTV2. The three-year deal will commence in 2011.

Featuring some of the sport’s top stars, Bellator brings a unique format of world-class fighting to fans with 12-week, eight-man tournaments in respective weight classes. MTV2, which features the highest concentration of M12-24 and M12-34 in television, will telecast two of these LIVE tournaments per year, plus a collection of special feature events. The first tournament will premiere in March 2011.

“MTV2 is the perfect home for the intense mixed martial arts action of Bellator,” Eric Conte, SVP, Programming and Production, MTV2. “MMA is at the top of our audience’s wish list, and partnering with Bellator to bring live events and specials to MTV2 made complete sense since our viewers are so hungry to see more MMA on-air.”

“We are thrilled to partner with MTV2 which has such a strong audience of hard-to-reach young guys,” said Rebney.  “With a timeslot on a prominent nationally-distributed cable network aimed at young men, we now have the perfect platform to showcase our exciting, action-packed tournaments and fighters.”

Bellator which is Latin for “Warrior,” is based in Chicago, IL and was founded in 2008 by Rebney. The stable of fighters include some of the most exciting in the sport including Eddie Alvarez, Hector Lombard, Joe Warren, Ben Askren, Zoila Frausto and Roger Huerta, once featured on the cover of Sports Illustrated.

Bellator events are held in venues all across the country.  Their fights have previously aired on Fox Sports Net, NBC, bi-lingual channel Mun2, ESPN Deportes, and the Score.

About Bellator Fighting Championships

Bellator Fighting Championships is a Mixed Martial Arts promotional company headquartered in Chicago.  Bellator’s Founder/Chairman & CEO, Bjorn Rebney, is an experienced fighting sports and entertainment professional with a deep commitment to the purity and integrity of the sport of MMA and its athletes.  Bellator Fighting Championships’ executive team is comprised of top industry professionals in the areas of live event production, television production, fighter relations, venue procurement, sponsorship creation/development, international licensing, marketing, advertising, publicity and commission relations.  For more information go to http://www.Bellator.com

About MTV2

MTV2 is a man’s best friend, available in nearly 80 million homes and with the highest concentration of males 12-24 and 12-34 on TV today. A vibrant mix of music, lifestyle and action sports programming, MTV2 has reflected the habits and behavior of young people since its launch in 1996. MTV2 is part of MTV Networks, a unit of Viacom, one of the world’s leading creators of programming and content across all media platforms.
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Comments
  1. Ryan says:

    I think this is great news! I love seeing up and coming talented MMA fighters and this will provide fans with a great way of seeing future stars who may or may not work their way into the TUF approach of making it to the “big stage.” Bellator is making a smart move here and like yourself I believe that they are targeting a proven demographic with their success from “Bully Beatdown” (fantastic show btw … Eddie Alvarez: “Do you know who I am? … Bully: *meekly* … Yes”). Do you think they should also provide lead in programing to their events in a similar fashion to what the UFC does for big PPV fights? A half hour show that highlights the MMA fighters for an upcoming event would be really cool to see for future Bellator shows.

    • I think it would be very wise for MTV to showcase events with lead-in programming. Whether it be a “Countdown” style program or simply a format similar to MMA live. The more programming they provide the bigger their audience will become.

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