MMA Goes Traveling

Posted: December 14, 2010 in Marketing, PR, UFC

As you know from previous posts, I do keep an eye to the press release pipelines of the UFC, STRIKEFORCE and Bellator.  This past week, I noticed an interesting partnership between the UFC and Orbitz.

Zuffa, LLC (the UFC Parent company) has been cranking through partnerships this year across almost every business channel. A move to travel makes perfect sense with the number of fight cards produced and the move for more international events.   The only question is how long before we see UFC themed cruises?

The full release can be found below.  It is relatively light on details, but it gets the point across.

UFC® AND ORBITZ WORLDWIDE LAUNCH
TRAVEL SERVICE ON UFC.COM

Orbitz Worldwide Private Label Solution Makes Traveling to Live UFC Events Easier than Ever
Las Vegas, NV, and Chicago, IL (USA) –Seeing an Ultimate Fighting Championship® event live is one of the greatest experiences in all of professional sports. Now, traveling to UFC events is easier than ever before. The UFC announced today that it selected the Orbitz Worldwide Distribution private label travel solution to power hotel, airfare, car rental and dynamic packaging capabilities on UFC.com. Beginning today, fans can log on to UFC.com and book international and domestic travel packages to UFC events all over the world.

“By teaming up with Orbitz Worldwide, UFC fans can now book great travel packages to attend UFC events,” UFC President Dana White said. “There is nothing like the live UFC experience and this gives fans an easy way to book travel to UFC events around the world.”

Almost 42 percent of fans attending a live UFC event travel from another state or country. Thus, UFC officials saw a growing need to team with a travel company that could provide comprehensive travel packages both domestically and internationally. By collaborating with Orbitz Worldwide, the UFC will be able to deliver a diverse array of travel products to its fans and allow them to book their entire trip package on UFC.com.

“We’re excited to work with an organization like the UFC to allow their millions of fans to search and book hotels, flights and car rentals through UFC.com,” Ronnie Gurion, President, Orbitz Worldwide Distribution, said. “The Orbitz Worldwide Distribution private label solution combines the strength of Orbitz technology with the breadth and depth of Orbitz supplier relationships to help fight fans save money when booking travel for UFC events.”

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