MMA in the Media: GSP in the New York Times

Posted: September 28, 2010 in Marketing, PR, UFC

Photo via New York Times

I’ve tackled the subject a few times in the last few months on whether or not MMA has reached mainstream status yet.  My stance is still no, but a recent profile in The New York Times may show us the man who can help the sport reach that level: UFC welterweight champion, George “Rush” St Pierre.

If you look at the landscape of MMA fighters, there are few individuals that could truly put the sport on their shoulders.  Fighters like Rich Franklin and Matt Hughes were PR machines for the affiliation in its earlier days, but now need younger fighters to take on their mantle.  GSP is certainly someone that could do the sport a lot of justice.  At just 29 years old, this two-time welterweight champion stands out as:

•    He is one of the few fighters to wear suits to pre & post fight conferences
•    He has endorsement deals with companies like Gatorade and Under Armour
•    He is now working on his second season of The Ultimate Fighter reality TV show
•    He already has experience working in the movie industry.

With charisma, good looks, a lot of athletic skill and a humble attitude he is the PR dream product for a full wide-scale war of MMA on mainstream media.  However, I’m torn on this profile from the Times as at certain points I feel that GSP is almost mocked for being a quiet and class act of an athlete instead of some brooding, arrogant, obnoxious media hound.  Take a read and let me know what you think of the profile. Here is the full article for your review:

Carrying a Flag for Mixed Martial Arts,” The New York Times, September 22, 2010

  1. […] pound-for-pound kings and tends to be a popular one with the ladies.  Heck, how can you resist a man in a suit?  More importantly, he rarely is not clean-shaven and seeing him with some face fuzz would […]

  2. […] too long ago, I wrote about the NYC media tour of GSP.  During that media blitz, “Rush” was profiled by The New York Times and shot a spoof with   Although humorous, I did think the spoof was a bit outdated […]

  3. […] St Pierre and Condit are eloquent, well dressed, well behaved fighters.  Two ambassadors of the sport that could truly show the skill and respect […]

  4. […] for the UFC organization.  Stop comparing him to Anderson Silva and start thinking in line with St. Pierre. Young, charismatic, and can work the camera/microphone.  Assuming Jones’ ego does not grow with […]

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