Recap: UFC Fight Night 22 & TUF Season 12

Posted: September 16, 2010 in Marketing, PR, UFC

Photo from Yahoo! Sports

Well, I don’t want to say I told you so….but….I told you so.

Congrats to Nate “the Great” for his win last night over Palhares.  Overall, it was a great – free – card on SPIKE TV filled with awesome submissions and crisp striking.   I’d say the fans in Austin, TX were definitely given a proper event worthy of Horns country.

In the main event, Marquardt had a solid game plan and unloaded on Palhares.  I was disappointed to see Palhares claim “greasing” during the fights as with so many checkpoints for fighters with medical & event staff that this would not be the case.  After his dirty submission use and now his crybaby defense, I don’t think we’ll be seeing him any time soon again in a UFC main event. Marquardt, however, is now at the top of the food chain and should be next in line for he 185 lb title.  Unfortunately, there will be a long wait for that chance as Silva v Sonnen II will not take place until January 2011.  I wonder if he’ll take a fight in between to stay fresh or if he’ll pull a Rashad Evans and just wait it out…

In terms of marketing last night it was the usual cast of characters in the Octagon: Bud Light, Xyience, BSN, Harley Davidson, SPIKE TV,, Frank Erwin Center, TapOut, Memory Tribute to Charles “Mask” Lewis.  Some of the new logos were for The Ultimate Fighter GSP vs Koscheck, Halo Reach and local TX contributors Academy and Hooters.

The Ultimate Fighter (TUF) season 12 kicked off last night as well.  I don’t have much in terms of reviews yet, as it is still the qualifying episodes.   The show will have the usual hero vs heel script as the classiest man in MMA, welterweight champion Georges St Pierre will take on TUF season I veteran – and trashtalker – Josh Koscheck.  I’ll deal with the obnoxious smack talk as I’m sure both camps will have unbelievable training camps and I look forward to seeing how these two fighters stack up as coaches.

A final note on TUF that I thought was very interesting.  Although Bud Light is the main sponsor of UFC PPV cards, Miller Lite has crept into SPIKE as the sponsor of TUF.  This is a very interesting way for the UFC to get brand exposure – and ad revenue – from two competing beer companies without creating any form of direct conflict.  Kudos to UFC Marketing & Sales for that one.

  1. […] spot will now be fought between Nate “The Great” Marquardt and Yushin “Thunder” Okami.  As a big Marquardt fan, I’m excited to see if he has learned from his loss to Sonnen with a focus on his wrestling […]

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