Boston Media Gets Props for UFC Love

Posted: August 28, 2010 in Local MMA, Marketing, PR, UFC

March Davis at the Fan Expo via Boston Herald

I’m a big fan of Yahoo! Sports MMA blog, CageWriter. I tend to find their pieces timely, unbiased and to be honest – fun to read.  I just saw this kudo to Boston from the post “Media watch: Boston treats UFC the way all cities should” from Steve Colfield:

There’s no city in the country that’s into its baseball team more than Boston. The Red Sox take center stage from March-September and then its time for the New England Patriots. Between excellent sports radio stations and powerhouse newspapers, Boston is huge on its sports. If you’re without a calendar, it’s August, there’s roughly 30 games left in the MLB season and the Pats are two weeks away from the season opener. So it wouldn’t have surprised anyone if UFC 118 got little coverage this week.

Instead, the town’s media has embraced the event like no other city in the U.S. has in the past. Both the Boston Herald and Boston Globe have had multiple staffers writing stories since early in the week. And even WEEI, one of the top five sports radio stations in the country, has devoted ample time to UFC guests and the event. It’s a great step forward for MMA.

So if Boston can do it, with all that’s going on in town, what was the issue in the past with Portland, San Francisco/Oakland, San Diego, Cincinnati, Columbus, Atlanta and

Randy Couture at the Fan Expo via Boston Herald

Nashville? During those UFC stops, the promotion was fortunate to get an advance newspaper story on the Friday before the event and most of the sports radio stations half-assed UFC fighter interviews, if they chose to put someone on at all.

As you’ve been seeing here, I’ve been trying to keep an eye to the Boston media.  And for the most part, it has been great to see the level of coverage following the UFC’s first trip to Bean Town.  Yesterday alone we saw another 15 articles spring up between the city’s two newspapers, The Boston Globe and ugh…the Boston Herald.

I hope this means that the papers will start having dedicated coverage of the sport, but I won’t hold my breath. In the mean time, here are some more articles you may want to read before tonight’s PPV.

As for me,  I’m off to the Fan Expo and will report back on all the UFC has to offer. Stay tuned.


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