WEC & K-Swiss: What the What?

Posted: August 10, 2010 in Marketing, UFC

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Yes, you read that title correctly. Last week I noticed an interesting new brand hit the MMA world. K-Swiss.  The shoe company has aligned itself with former WEC champion, Urijah Faber and HBO property Kenny Powers of “Eastbound and Down.”  The above video has been showcased on FunnyorDie.com.

This is another example of brands you may not typically associate with combat sports realizing the value of the sports audience.  Although the above video was clearly a spoof, the following is an actual K-Swiss ad now airing  on television.

Who do you think the next brand to jump on the MMA bandwagon will be?

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