UFC on Versus: The Aftermath

Posted: August 4, 2010 in Marketing, PR, UFC

Photo from Yahoo! Sports

A few days later than I would have cared for, but here is my recap of this weekend’s UFC on Versus 2.   The overall card was great.  For a free night of fights, fans could not have asked for more.  We saw stunning knockouts, great submission attempts and warriors that would not quit despite serious injury.

Now those that have followed this blog know that all my cheering was reserved for Wai Kru’s John “Doomsday” Howard.  Unfortunately, despite a valiant effort – and multiple near knock outs of his opponent – Howard would lose due to doctor stoppage.  I have to give Doomsday credit on his incredible heart and the power of the shots he gave and took.  As Joe Rogan put it, “Everything Doomsday throws is death.”

Before we get to the main event, let’s look at the marketing power behind this event. This card held sponsorships from Bud Light, Harley Davidson, TapOut (including a second placement for a Mask tribute), BSN, USA Today, RVCA, Sun Diego, Camp Vs, Xience, Century MMA.com, the San Diego Sports Arena, BF Goodrich and Synth6.com.  There is only one brand that through ad dollars into the mix that really caught my eye: USA Today. The fact that a major, daily, national paper took the time to advertise on an MMA event shows me that they are taking the sport – and its fan power seriously.

The Main Event: What did it mean?

This fight just proved what we already knew: Jon “Bones” Jones is for real.  The kid dispatched a veteran in less than two minutes for the TKO victory.  This was exactly how I saw the bout going down, however Jones did it even faster than I thought.  I had Matyushenko making into the second, but, hey I love to give guys the benefit of the doubt.  Jones has been on a tear, but needs to defeat 1-2 marquee names for me to consider him in top contention for a title shot.  I think this kid does have a legit standing as being a potential dominating threat for the rest of his career.  However, I do not want to hear any talk of pound-for-pound yet.  This is a term the MMA world is throwing around very loosely lately and it is just too early to slap that moniker on Jones yet.

What did you think of the event?

Photo from Yahoo! sports


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