The Road to Mainstream Starts with Wax Figures…

Posted: July 1, 2010 in Marketing, UFC

Picture from Reed Harris' Twitter handle (Via Yahoo! Sports)

Today was an interesting day in pop culture and took us one step further in the mainstream movement of MMA. UFC star Chuck “The Iceman” Liddell was immortalized with a figurine at Madame Tussauds Las Vegas wax museum in Las Vegas.  This of course marks the first mixed martial artist to be honored by Tussauds and I have to admit it is spot on.  Sometimes you see these things and they look like the person frozen in carbonite, but this go around the Tussauds created a perfect Wax Chuck.

Despite where his fight career may be headed this is another moment in pop culture that solidifies his status as a celebrity and an ambassador for MMA.  Chuck can now add this to his list of other accomplishments outside of the ring including his inclusion in a variety of TV shows, ads/commercials, movies, and music videos.

I think Dana White himself addresses this best here:

If you could pick one other fighter for the museum, who would it be?

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