Facebook 101 for Fighters – Fan Pages

Posted: June 30, 2010 in Marketing, PR, Social Media

A great example of a Fan Page from Joe Lauzon

As I said in my Twitter 101 post, I spend a great deal of time during my 9-5 helping companies determine what – if any – social media tools they should use to reach customers, prospects, employees and influencers.  Most people are familiar with Facebook these days so I won’t bore you on that – BUT people are still trying to figure out what they need to know about Facebook fan pages.  For those looking to promote themselves as a fighter or promote their MMA school, this may be of interest to you. The following comes from a number of pieces of collateral, websites and tutorials I’ve encountered over the last few years.

Facebook Pages are different than typical profiles. You have a profile for yourself, but your MMA School can’t have a profile — it has to have a Page.  A Page is a place to house all the major information about your school. They’re useful because you can include everything that relates to your business/career in one place where you know your fans already are.  Your page should include:

Overview of school (or a fighter)
Website and contact info
Press releases (if you have them)
Videos (These are great ways to provide access to fans)
Blog RSS
Twitter updates (Just try not to inundate the page, or fans will ‘hide’ you.)
School/Fighter news and status
Fan interaction (Through the wall)

Once you’re satisfied with the Page, publish it, and then get ready to dive into promotion. The thing about Facebook Pages is that you can’t friend someone the way you can from your profile. People can elect to become fans of your Page by hitting the “Like” button, but only if they know about it. So you’ve got to spread the word to introduce people to your Page and to your school.

First identify contacts from your profile that are either business connections, people working in a field related to your business, or who would otherwise benefit from the information your company provides, and invite them to “like” the Page. Send a short personal note explaining what you want to offer from the Page.

You should also promote your Page by putting a Facebook Page button on your school’s website to help people find it, spreading the word on Twitter, sending out an email newsletter, or even putting a link on your school’s business cards. Do whatever it takes to help people know that you’re on Facebook and you want them to  “Like” the page.

Your Facebook efforts will be ongoing, so plan to dedicate a few hours each week to getting new fans and updating content. You’ll notice the instant ability to connect with old and new fans through this page.  But remember, if you don’t give them a reason to keep coming to the page, they will forget about it.

If you’re on Facebook, check out this post from MMA Judo that lists the 100 most popular MMA fighters on Facebook.  You may have a few more fan pages to add to your collection: http://www.mmajudo.net/blog/list-of-100-most-popular-mma-fighters-on-facebook

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