Twitter 101 for Fighters & Fans

Posted: June 24, 2010 in Social Media

I spend a great deal of time during my 9-5 helping companies determine what –if any – social media tools they should use to reach customers, prospects, employees and influencers.  Twitter has exploded over the last few years and many celebrities have started to use the tool to promote their movies, shows and for the more desperate “stars” air their personal grievances.

As many people understand that Twitter exists but are still trying to get what they should use it for, I thought a 101 would be helpful.  The following comes from a number of pieces of collateral, websites, Twitter itself and tutorials I’ve encountered over the last few years.

What is it?
Twitter lets you write and read messages of up to 140 characters including all punctuation and spaces. The messages are public and you decide what sort of messages you want to receive. In addition, you can send and receive Twitter messages, or “tweets,” equally well from your desktop or your mobile phone.  (The analogy I usually use is that it’s basically like your Facebook status but for all to see instead of just your ‘friends’.)

When you combine messages that are quick to write, easy to read, public, and exchangeable anywhere, you’ve got a powerful, real-time way to communicate with friends, fans and yeah, even strangers.

How do you use it?

Instead of approaching Twitter as a place to broadcast information about your life (although their should be some of that), think of it as a place to build relationships. Put into practice, that means you could do things like:

Include in your Bio and/or custom background the names (or @usernames) of the people twittering from your account if its not just you. It’s also a good idea to include additional contact info, like email addresses. (Fans will get that you may have people helping you with this, just be honest.  You don’t want to have it come out through discovery.  It would look like you don’t care.)

Listen regularly for comments about you, your fights, and any products you may be associated with—and be prepared to address concerns, offer advice or thank people for praise.

Use a casual, friendly tone in your messages.  (It can be far too easy to be sucked into an online pissing contest.)

While you shouldn’t feel compelled to follow everyone who follows you, do respond to some questions or comments addressed to you. If you like a particular message, retweet it. People often appreciate the sharing and amplification of their ideas, so look to retweet anything you think is cool.

Post links to articles and sites you think people would find interesting—even if they’re not your sites or about you.

Make sure your tweets provide some value.  For example, fans will love it when you can:

  • Offer Twitter exclusive coupons or deals; (@DanaWhite is very good with this)
  • Take people behind the scenes of your training;
  • Post pictures from fights, gyms, autograph sessions  etc. (@Rachelle_Leah is particularly good about this.); and,
  • Share sneak peeks of projects or events in development.

Last but not least – Don’t spam people. Twitter’s following model means that you have to respect the interests and desires of other people or they’ll unfollow you.  You may say “So what?” Well, if no one is following you then you’re just talking to yourself.

Here are some helpful lists if you want to check out some of your favorite MMA stars:

Are you on Twitter?  Find me @mixedmktingarts

  1. […] I said in my Twitter 101 post, I spend a great deal of time during my 9-5 helping companies determine what – if any – social […]

  2. […] anyone is still trying to figure out how to use Twitter, I suggest you check out this earlier post. (However, keep in mind that Twitter is rolling out updates and they may cause me to have to update […]

  3. […] 9, 2010 by mixedmarketingarts in Marketing, PR, Social Media, UFC 0 Not too long ago I provided a 101 on Twitter for those new to the platform.  I follow a number of fighters and MMA outlets and am always […]

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